Succession · 10 min read
The conversations to have before the conversation about price.
Selling the family business is not primarily a financial decision. The financial decision is at the end. Before that come a series of conversations — most of them difficult, most of them postponed — that determine whether the sale actually closes and whether anyone is happy with the outcome.
This is a guide to those conversations, written from years of watching family-owned scrap and auto yards transition. We can't make them easier. We can help you have them in the right order.
Most founders we talk to have not actually decided whether they want to sell. They have decided that they want to understand their options. Those are different things, and confusing them creates problems downstream.
Before you involve anyone else, sit with three questions:
If you are married, your spouse has been part of this business for as long as you have been, even if they have never set foot in the yard. They have absorbed the worry. They will absorb the transition. Selling the business changes their life as much as yours.
Have this conversation before any other. Not "I might sell," not "we should think about selling" — actually sit down, explain where your head is, and listen for what they have not been saying.
The most painful conversations we see happen because founders assumed their children's interest one way or the other without asking directly.
Have the explicit conversation. Each child, separately, with the question phrased neutrally: "If I sold the business in the next two years, how would you feel about that, and what would you want to be true about how it happened?"
You may be surprised. Most founders are. Whatever the answers, you now know — and so do they — what you are working with.
This is the conversation you cannot have yet. Telling employees you are exploring a sale, before you are ready to follow through, is almost always destructive. It creates anxiety, accelerates departures of your best people, and leaks to customers and competitors faster than you can imagine.
Keep the exploration confidential. Use buyers who understand confidentiality (any credible buyer will). Tell employees when there is something concrete to tell — typically after a signed LOI, often closer to closing.
What you can do now: think about which of your long-tenured employees you want protected in the transition. Most credible buyers will retain key people. The right time to ensure that is in the LOI and the purchase agreement, not at the door on closing day.
Only after the above do you have a useful conversation about price, structure, and timing. The order matters. A founder who has aligned with their spouse, talked openly with their children, and made peace with their own next chapter is in a far better negotiating position than one who is still working through those questions on the buyer's timeline.
Buyers — at least the good ones — can tell the difference. Sellers who have done the personal work tend to get cleaner deals at better terms, because they negotiate from clarity rather than from anxiety.
The conversations above tend to run 3–18 months from first to last. The founders who navigate them well usually started 12+ months before they actually transacted. The ones who tried to compress everything into 90 days often ended up either calling off the sale (50% of the time) or closing a deal they were not at peace with.
Start the conversations earlier than you think you need to. The first conversation with a buyer can happen at any point in the sequence — it does not require that you have decided. In fact, talking to a credible buyer early often helps the other conversations, because it makes the abstract concrete.
You don't need to have made any decisions to talk with us. The first conversation is informal, confidential, and often helps clarify what you are actually trying to figure out.
Start a Confidential Conversation